Lead Generation
Cultivate potential customers for your business’s products or services. Attract and capture interest in what you offer, with the ultimate goal of converting those leads into paying customers.
Low-Quality Leads/ Lack of targeting audience
Leads don’t convert or fit the ideal customer profile.
Use lead scoring, better targeting, and progressive profiling.
High Cost Per Lead (CPL)
Leads are too expensive from paid channels.
Optimize ad targeting, leverage SEO/content, and retarget high-intent users.
Poor Conversion Rates/Weak Landing Page Performance
Visitors don’t become leads. High bounce rate or low form submissions.
Improve landing page UX, use strong CTAs, and add chat or live support. Improve page design, speed, trust signals (testimonials, badges), and mobile responsiveness.
Unclear Attribution
Hard to track which channels/campaigns work.
Use UTM tags, multi-touch attribution models, and integrated analytics.
Sales & Marketing Misalignment
Sales doesn’t act on leads or lacks context.
Define MQL/SQL criteria together, set SLAs, and share dashboards between teams.
Low Engagement with Offers
Lead magnets or ads don’t attract attention.
A/B test offers; use clear, benefit-driven headlines and compelling calls to action.
Difficulty Tracking ROI
Unsure which efforts result in paying customers.
Use UTM tracking, CRM integration, and attribution models to measure source and ROI.
